From Costa Rica, Pura Inspiration is born to celebrate ideas, stories, biodiversity, experiences and products inspired by the nature of the tropical forest.
Rainforests are unique places, both because of how useful they are for our survival and because of their beauty. They are generators of environmental services that serve human well-being locally and globally, from the production of water that supplies towns and moves agriculture to the regulatory function that they fulfill with the climate on the planet. In addition, its fantastic biodiversity allows us to understand the concept of "Life" in all its expression.
Unfortunately, thousands of years of unplanned exploitation have resulted in these forests today only covering 10% of the planet. At the current rate of deforestation, in 100 years, these forests will have disappeared. The problems that affect them, beyond latitude, are almost always the same: advance of the “agricultural frontier,” illegal logging, and wildfires.
Costa Rica, through innovation, has managed to reduce its deforestation rates. With models that value the services these places offer or allow the planned extraction of wood from natural forests. Still, it is impossible to speak of a victory, and no doubt it will take miles of more good ideas to conserve and regenerate tropical forests. Fortunately, we have the most inspiring of the muses; Nature itself.
A long way after leaving Chile for the first time and living unforgettable years in Ecuador. After a lifetime making strategies and creativity for brands in different places. After falling in love with Costa Rica, with its nature, its people and its history. Even after seeing my daughter born here. After these “few” things, a simple question arose: what was I doing in Costa Rica almost when I reached my fifties? Instead of finding an answer, I found to queries, and not a few of them:
Is there any special relationship between this country and ideas?
What kind of ideas can we export?
How can creativity add value to triple impact solutions?
Does Costa Rica have a global role?
What is the value of biodiversity for this country?
It would be pretentious and false to claim that behind this project are all the answers for these questions. They are definitely not here.
All can say is that these are the kind of questions that inspire us.
Welcome to Pura Inspiration.
Founder and Content Director
Industrial Designer from the Costa Rican Institute of Technology, Alfredo has designed and launched industrial products for over 30 year, ranging from lighting fixtures to bus bodies. He teaches Product Design courses at the Veritas University and develops products with low carbon footprint life cycle. He was part of the Costa Rican team that developed the 3D printed beak for Grecia, the toucan.
Degree in Photography from Veritas University and Agricultural Engineer from the Technological Institute of Costa Rica. With a development in photography and video, immersed in advertising, commercial and editorial for 8 years in the national and international market, developing creative processes that work with customer research, competition and innovation. The work has focused mainly on production and art processes, however the beginnings in photography arise from a work of exploration and fascination with the environment, where it is considered that any human, business and advertising process can go from the hand of sustainable practices and environmental improvement.
Rodrigo has the trail of a nomad. Before arriving to the Pura Vida country, he lived in Argentina, Italy, and the United States. He was a collaborating cameraman for different European television channels. For the last ten years he has been obsessed with social networks and content. Among other work experiences, is having been the content manager for social networks in History Channel Latin America.
He studied biological sciences and made ecotourism his professional approach. It is passionate to share the tropical ecology with conservation as a primary purpose. As he says, he has the joy of being a Naturalist in a paradise for naturalists. He is also a believer that protecting wildlife means conserving our most valuable resource, and that the challenge is to do it with education, innovation, and sustainable economic models.
Graduated with a Master degree in Digital Marketing at UPF, he has lived from within the development of the internet. From the first search engines, the blogs, directories, and design’s boom to finally the revolution of online marketing. Today he is a well-known web platform developer-entrepreneur. Google has considered one of his web platforms as a regional success case. Carlos is a firm believer in Costa Rica’s talent, the quality of its ideas, and the expansive power of digital space.