Pura Inspiration was born to spread from Costa Rica with inspiring energy to as many people as possible. We believe that the more people share this energy, the better things can come. Pura Inspiration is made of spirit, creativity and seeing biodiversity as a source of prosperity.
“Pura Vida” is a phrase that Ticos frequently use and it expresses simplicity, humility, well being, joy, satisfaction, and happiness, all at once. Pura Vida also represents the exuberant nature that this small country has. In only 51.100 km2 Costa Rica harbors 6,5% of the earth’s biodiversity. This phrase wraps up a whole set of feelings, attitudes and natural conditions that Costa Ricans consider vital factors when it’s about celebrating life.
This way of living and appreciating life is not free from threats. Costa Rica faces problems from under development, globalization and climate change. We decided to see these problems as challenges, and in that way, we turn them into a source of inspiration and solutions focused energy.
Ideas are in the DNA of Costa Rica. Ideas such as reversing brutal deforestation suffered by the forests in the last century through an innovative model of financial compensation. Or else to abolish the armed forces redirecting those resources towards social and environmental investment. Today more than ever, Costa Rica needs those ideas to solve its challenges and take advantage of the opportunities that are just around the corner. Advancing towards a value-added economy capable of capitalizing on our strengths sustainably.
A long way after leaving Chile for the first time and living unforgettable years in Ecuador. After a lifetime making strategies and creativity for brands in different places. After falling in love with Costa Rica, with its nature, its people and its history. Even after seeing my daughter born here. After these “few” things, a simple question arose: what was I doing in Costa Rica almost when I reached my fifties? Instead of finding an answer, I found to queries, and not a few of them:
Is there any special relationship between this country and ideas?
What kind of ideas can we export?
How can creativity add value to triple impact solutions?
Does Costa Rica have a global role?
What is the value of biodiversity for this country?
It would be pretentious and false to claim that behind this project are all the answers for these questions. They are definitely not here.
All can say is that these are the kind of questions that inspire us.
Welcome to Pura Inspiration.
Founder and Content Director
Industrial Designer from the Costa Rican Institute of Technology, Alfredo has designed and launched industrial products for over 30 year, ranging from lighting fixtures to bus bodies. He teaches Product Design courses at the Veritas University and develops products with low carbon footprint life cycle. He was part of the Costa Rican team that developed the 3D printed beak for Grecia, the toucan.
Degree in Photography from Veritas University and Agricultural Engineer from the Technological Institute of Costa Rica. With a development in photography and video, immersed in advertising, commercial and editorial for 8 years in the national and international market, developing creative processes that work with customer research, competition and innovation. The work has focused mainly on production and art processes, however the beginnings in photography arise from a work of exploration and fascination with the environment, where it is considered that any human, business and advertising process can go from the hand of sustainable practices and environmental improvement.
Rodrigo has the trail of a nomad. Before arriving to the Pura Vida country, he lived in Argentina, Italy, and the United States. He was a collaborating cameraman for different European television channels. For the last ten years he has been obsessed with social networks and content. Among other work experiences, is having been the content manager for social networks in History Channel Latin America.
He studied biological sciences and made ecotourism his professional approach. It is passionate to share the tropical ecology with conservation as a primary purpose. As he says, he has the joy of being a Naturalist in a paradise for naturalists. He is also a believer that protecting wildlife means conserving our most valuable resource, and that the challenge is to do it with education, innovation, and sustainable economic models.
Graduated with a Master degree in Digital Marketing at UPF, he has lived from within the development of the internet. From the first search engines, the blogs, directories, and design’s boom to finally the revolution of online marketing. Today he is a well-known web platform developer-entrepreneur. Google has considered one of his web platforms as a regional success case. Carlos is a firm believer in Costa Rica’s talent, the quality of its ideas, and the expansive power of digital space.